Monica Sagowitz
IMAGE_110.jpg

Panera Crumb Drive

HS_NY_J18_0003_WAM_145_rgb_300dpi_V1.jpg

Jolly Rancher Jewelry

Valentine's Day Sucks. Like is the absolute worst. It's especially bad when your significant other expects something sparkly and expensive. 

So as a part of Jolly Rancher's "Keep on Sucking" brand mission, we created the suckiest, sparkliest, cheesiest, plastic-iest, Valentine's Day jewelry. 

IMAGE_399.jpg
IMAGE_385.jpg
IMG_3553.jpg

We had influencers model the jewelry on their own social channels and encourage Valentine's suckiness to their fans. 

 

The entire collection lookbook was available for viewing online, but nothing was available for purchase. Instead, we gave away our precious Jolly Rancher gems on Valentine's Day through fan engagement on Twitter. 

Screen Shot 2018-03-21 at 1.06.53 PM.png
 

The jewelry got even more spotlight in QVC inspired Instagram Stories & Live Streams.