Jolly Rancher Jewelry
Valentine's Day Sucks. Like is the absolute worst. It's especially bad when your significant other expects something sparkly and expensive.
So as a part of Jolly Rancher's "Keep on Sucking" brand mission, we created the suckiest, sparkliest, cheesiest, plastic-iest, Valentine's Day jewelry.
We had influencers model the jewelry on their own social channels and encourage Valentine's suckiness to their fans.
The entire collection lookbook was available for viewing online, but nothing was available for purchase. Instead, we gave away our precious Jolly Rancher gems on Valentine's Day through fan engagement on Twitter.
The jewelry got even more spotlight in QVC inspired Instagram Stories & Live Streams.