Netflix “The OA” Social Launch

 

Netflix was coming out with a new show. It was mysterious and weird show, perfect for the mysterious, weird internet.

Their weren’t any trailers, press releases nor influencers, just a bizarre teaser that dropped on social media out of nowhere, and more bizarre social media to follow it.

 
 
IT’S PROBABLY ABOUT ALIENS. PROBABLY.
— Polygon (referencing Instagram grid as "evidence")
 
THIS ACCOUNT IS HIGH.
— Instagram user @notcompletelyhere
 
NETFLIX ANNOUNCES NEW THRILLER IN THE CREEPIEST WAY POSSIBLE.
— Nylon
 
OA IG grid