Almost There
VOICE & Social LAUNCH
Almost There is a spanking new fashion brand founded against fast fashion’s exploitative practices, high fashion’s limited view of beauty. I joined the team to define their brand voice and write their initial social captions.
mission statement
Fashion. It teaches us who we’re “supposed to be” how we’re “supposed to look.” It takes the world for granted, sacrifices the Earth for the latest trends. It spotlights models on the runway, and leaves everyone else in last season.
Well, we’re not buying it anymore.
We want to make our own rules in the highest quality sustainable fabrics. We want to look good because we feel good. About our bodies, about our choices.
We make the clothes, yes, but when we work together we make so much more than clothes. We make a more beautiful world.
We’re not there yet, but together, we’re Almost There.
Sustainable fashion for the future… Making a difference isn’t a show. It’s definitely not a fashion show. But our hopes for the future can still be sewn into our clothes.
Dresses for anyone who likes dresses.
Tag someone who needs to hear that they’re beautiful.
You’re beautiful.
There. Now you know. Don’t forget it.
When life gives you curves… flaunt them.
We’re breaking the rules and making our own.
Time to say no to fast fashion.
No to exclusivity.
Hell no to racism, sexism and exploitation.
Yes to sustainability.
Yes to inclusivity.
Raise your 🖐 if you’re done apologizing for your body.