Chipotle “School of Guac” Snapchat Channel

We launched Chipotle on Snapchat with a variety show that's just as wacky as teenAGERS, and as chaotic as SnapchaT. WE CALLED THE SHOW “School of Guac.” WE Programmed, scheduled and marketed it like broadcast TV. Weekly one-minute episodes, made up of 10 second clips, aired every Tuesday AT 3PM - Almost like real TV, but FOR A SNAPCHAT ATTENTION SPAN.

 

+ Teaser CONTENT

 

+ FULL EPISODES

 
 
 
 
 

AD: Helen Torney
Sr CW: GIO SERRANO
SR AD/DESIGN: COREY UPTON
CD: BHARAT KUMAR