Chipotle “School of Guac” Snapchat Channel


We launched Chipotle on Snapchat with a variety show that's just as wacky as teens and as chaotic as Snapchat: School of Guac.Programmed, scheduled and marketed it like broadcast TV.


Weekly one-minute episodes, made up of 10 second clips, aired every Tuesday AT 3PM - Almost like real TV, but On snapchat.