ARizona cardinals

“18 bars” - Schedule release

NFL Schedule Release is a whole thing. Teams try to outdo eachother with IP-infused videos to unveil their matchups for the year. The press and the fans rank the teams, championing their favorite Schedule Release videos and shaming the others. In 2024, Arizona Cardinals came dead last in the rankings.

Idea

In 2025, we came in. Inspired by rap beefs and league rivalries, we made a diss track. 18 bars for 18 matchups of the season written and recorded with Cardinals Linebacker Mack Wilson Sr. Plus two additional songs for a Schedule Release EP. It was the first NFL Schedule Release dropped on Spotify and Apple Music.

We didn’t go from last to first but 2nd place wasn’t bad.

Silver Clio Sports - Branded Entertainment/Content
Silver Clio Sports - Fan Engagement
Bronze Clio Sports - Social Media
Shortlist Clio Sports - Branded Entertainment/Content

Schedule Release video 👆👆👆

Behind the scenes 👇👇👇

Case Study 👇👇👇