NBC Universal
“Give A Tree” Website

Every Christmas as NBC cuts down a massive Pine Tree to light up in Rockefeller Center, they offset their fir murder by giving some trees back to the forest. They brought us in to create a fun, interactive way to promote their philanthropic efforts and get American families involved.

We created a mad-libs style digital storybook. It allowed users to make choices in the story and plant their own tree. Each story correlated to a real tree NBC planted. I was uniquely responsible for the story and the user options, then working with UI/UX Design + Illustration to bring that tale to life.

Each page gave options, so as you read the story, the illustrations respond to your choices. Below are the pages of the storybook via Gifs.

Helen Torney, Art Director

Tyler Pierce, Creative Director